Differentiated retail experiences in a digital-first world.
Artificial intelligence (AI) in retail is becoming a key trend in customer service. Retailers are now using digital humans to deliver faster, more personalized experiences while utilizing on-the-ground employees increasingly effectively.
Typically, the use of AI in retail has boiled down to chatbots collecting information and directing customer queries with generic responses.
Now, Digibeings is enabling retailers to create custom AI-powered brand ambassadors that can capture the best aspects of human interaction – tone, conversation and expression – to drive emotional connection. In essence, retailers can create a ‘clone’ of their ideal representative to aid customers with all different types of queries, and that digital representative can easily be scaled and made available 24 hours per day, 365 days a year.
4 key benefits of using ai-powered digital humans in retail
1. Improve pre-sales and post-sales experience
From beginning to end, Digibeing’s digital humans can create a tailored customer experience, online on any device (even in cars!), or in a kiosk at a physical location. Digital humans can learn individual customers’ behavior to provide them with more personalized and meaningful service by adapting to the four types of learning styles.
Digital humans learn on the job and one which is well-trained can even suggest products or services to the individual that fit with their interests and previous behavior patterns.
In addition, when it comes to resolving post-sale issues, digital humans can read emotions and escalate customers over to human employees at the right time.
2. Deliver faster and more consistent customer service
Customers often get frustrated with long hold times, poor product explanations online, or a lack of physical staff to talk to in bricks and mortar retail locations.
Ultimately, customers are becoming more demanding and expect faster service. Today’s retail consumer is also much more acquainted with online communication methods. Digibeing’s digital humans can provide instant personalized customer service that is always consistent.
Digital humans always have a positive attitude and they never call in sick or need to take days off. They are the scalable employee retailers can always count on.
3. Use human talent more effectively, operate more efficiently
Do you ever feel like human talent is being wasted doing transactional tasks? Digital humans allow retailers to operate more efficiently while using human employees for mission-critical customer inquiries and action items.
Additionally, with the ability to operate on a near-infinite scale, digital humans can improve the overall effectiveness of a retail operation both online and in-store, by helping to meet high customer demand at a low cost.
4. Improve branding
Digibiengs digital humans also allow retailers to completely embody their brand and design their own ‘perfect’ employee. The digital human can reflect the branding of a company through its tone of voice, aesthetic look, and personalized responses to customer queries.
Digital humans can also be trained to match any overarching company communication policy, handling situations, and customer interactions in the same way as any other employee.
The best part is, the digital human will always remember their training and deliver on-brand messaging consistently.
Examples of Digital Humans in Retail for 2020
A personalized experience for every customer.
Reception desk registrations made easy
Streamline check-in processes at resorts and hotels
The Retail Assistant
Individual assistance for shoppers.
Expert voice-based answers to FAQs
Product advise and recommendations
The Digital Security Officer
Improving the safe passage of infrastructure users.
Assisting passengers with FAQs at airport security checkpoints